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Because of Mobile first indexing, SEO benefits transfer over to desktop / all devices.ĪMP is still new, but AMP is the future – it’s Google sponsored.Faster loading pages leads to more page views and a more enjoyable experience for your customers.Improve your Adwords score, CTR, and CPC.Get more clicks in search results because of the lightning bolt icon.The design + the instant loading creates an “app like” experience.AMP pages are preloaded in search results, so you get instant load speed on the click.SEO boost! Outrank your competitors (assuming Google favors AMP pages).When you click on an AMP page like this, it loads instantly on your phone. Once your pages get crawled, you’ll see the lightning bolt icon in your Google search results. The first thing you’ll notice is that your pages load instantly! It’s crazy! Now you can use a Shopify AMP app that allows customization AND automatically handles AMP conversion.ĪMP itself requires technical changes to your page structure, so using an automated app is a huge time/money saver. Your regular site is still active and available, AMP pages are just a second set of pages that get indexed in Google search results (and with canonical linking to your original pages so Google knows they’re the same content/site).Įarly on it lacked customizability, especially for eCommerce sites. Nice!ĪMP supercharges your site, but also improves metrics like this:Įngagement and conversion stats from a study by the AMP Project There are also additional technical approaches used by AMP that increase the speed, for example AMP pages are cached and preloaded in Google search results. Things like 3rd party javascript and heavy files are restricted (although there are ways to allow some 3rd party functionality). The architectural guidelines are defined by the official AMP Project. AMP gives your pages the fastest possible load speed on the internet.AMP pages have shown to rank higher and have better metrics like conversion rate, page views, bounce rate.AMP pages are cached and preloaded in search results, making the load time appear instant.
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The goal is to make the mobile experience faster and more enjoyable.
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